Approach
Level™ partnered with RFA to reinvigorate their brand identity and strengthen their impact. We immersed ourselves in RFA's mission, values, and target audiences, conducting extensive research to understand the unique challenges and opportunities facing a media organization dedicated to freedom of information. This research informed a brand strategy that emphasized RFA's unwavering commitment to truth, transparency, and empowerment. We then crafted a bold, modern visual identity that reflected RFA's fearless reporting and dedication to democratic values. The new logo, color palette, and typography exude trust, authority, and a sense of urgency, while remaining adaptable across diverse cultures and platforms. We also developed a comprehensive suite of rebranding materials, including website templates, social media assets, and print collateral, that aligned with RFA's refreshed identity and empowered their outreach efforts.
