GABI+SKIN, a Taiwan-based vegan skincare brand, harnesses the power of green coffee extract to nourish and revitalize skin. Founded in 2019 by Mandy Wu after a personal quest for suitable skincare products, the brand began as a DIY endeavor, quickly gaining popularity among friends and family. Their commitment to natural ingredients, environmental sustainability, and exclusion of harmful chemicals set them apart in the competitive skincare market.
Challenge
GABI+SKIN approached Level™ with a successful product and a loyal following but lacked a cohesive brand identity and a clear marketing strategy for broader reach. The challenge was to clearly communicate their unique value proposition, including their commitment to sustainability and the benefits of green coffee extract. They needed a distinct brand voice and a compelling visual identity to appeal to their target audience and drive growth.
Approach
Level™ partnered with GABI+SKIN to develop a comprehensive brand strategy and marketing plan. We defined the brand essence, values, and unique selling points to create a vibrant, playful visual identity, complete with a new logo, packaging design, and brand guidelines. Collaborating closely with GABI+SKIN, we also supported product development efforts, ensuring new offerings aligned with their vision. Our multi-channel marketing strategy included email marketing, social media campaigns, influencer partnerships, and content creation, all while optimizing for search engine visibility. Ongoing brand management support ensured consistent messaging and visuals across all touchpoints.
By clicking “Accept”, you agree to the storing of cookies on your device to analyze and enhance site usage. View our Privacy Policy for more information.
