SC&T, a leading provider of cabling and audio-visual solutions, has been empowering installers worldwide since 2002. Recognizing the challenges faced by rapidly growing installation companies, SC&T set out to revolutionize the industry with cost-effective, scalable, and efficient connectivity solutions. Over two decades, they've developed hundreds of products that have facilitated millions of installations globally.
Challenge
Despite their extensive product portfolio and proven track record, SC&T's brand identity and digital presence didn't fully capture their innovative spirit or resonate with their target audience. Their website lacked a clear narrative and their marketing materials didn't effectively communicate their value proposition to installers seeking streamlined solutions.
Approach
Level™ partnered with SC&T to refresh their brand and amplify their message. We conducted comprehensive research to understand the needs and pain points of SC&T's target audience, leading to a brand strategy that emphasized their commitment to innovation, quality, and installer empowerment. We then crafted a modern, dynamic visual identity that reflected SC&T's technological expertise and global reach. The new logo, color palette, and typography evoked trust, reliability, and cutting-edge solutions. A redesigned, user-friendly website showcased SC&T's extensive product portfolio clearly and intuitively. The site highlighted their commitment to installers, providing easy access to product information, technical support, and educational resources. To further engage their audience, we developed compelling content that spoke directly to installers, addressing their challenges and demonstrating how SC&T's solutions could streamline their work and improve their bottom line.
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