Attack the market from where you fit in best, and then stand out and shine amongst the rest.
Naming
Develop a killer name for your brand and offering that will do some heavy lifting for your brand.
Messaging
Communicate only the most important information you want your audience to understand about you.
Brand Visual Systems
Visual Identity
Logo, color, type, graphic elements, tone and manner — they make up your brand visual identity.
Brand Guidelines
All of your core fundamentals from mission to values, and brand identity rules and mockup examples.
Asset Kit
From source files to ready-to-go rasterized imagery, all brand elements and templates in one place.
Branded Collateral & Templates
Business Documents
From business cards and letterhead to presentation files, these are the core documents you need.
Marketing Templates
Branded templates for brochures, direct mailers, advertising, social posts and cover photos.
Branding Design Process
Zero to One Hundred, With You Every Step
1
Collect Info
Understand you in detail and why your company exists.
1
Understand You & Offerings
2
Learn Audience & Competitors
3
Define Reference Style & Sites
2
Research
Study competitors, target audience, and desired positioning.
1
Key Competitor Research
2
Target Audience Research
3
Strategic Positioning Research
3
Visual Styling
Design the look and feel, including logo, type, color, etc.
1
Logo Concepts & Direction
2
Visual System: Color, Type, Etc.
3
Brand Mockups & Examples
4
Style Guidelines
Build brand book to cover visual design system.
1
Define Brand Fundamentals
2
Brand System & Visual Rules
3
Brand In Action Examples
5
Asset Kit
Package all brand files into a cloud folder that can be downloaded.
1
Organize All Assets
2
Prepare File Formats
3
Prepare Cloud Delivery
6
Marketing Collateral
Design and create additional templates and materials.
1
Business Cards, Brochures
2
Letterhead, Presentations, Etc.
3
Merchandise & Apparel
Frequent Questions
We Are Here to Help
How long does it take to develop a brand identity?
Most branding projects last for 2-3 months, but vary greatly depending on the actual scope of work, time between feedback milestones, and number of revisions necessary. Every case is unique, but follows a standard process that helps structure and guide the project from start to finish.
When should a company do their brand design?
If your company is new, we don't recommend you go through the branding process as the first thing you do. You should first test your product or service, get a feeling for market acceptance, and then when there is a sign of traction, start investing in branding. For companies that have existing brands and intend to rebrand, this situation is different.
Why should I invest in branding?
Investing in establishing a strong foundation for your brand can pay off big in the long run. It aligns your team internally, and helps ensure you resonate with your target audience. You can charge a premium in the long run, and you can even save executional costs as you run marketing activities by reusing established templates and messaging. Branding will help you stay consistent over time, and will ultimately help you stand out amongst the competition.
What is Level's branding process?
We start by listening and collecting a lot of information necessary to provide quality output. We get to know your business, your customers, your competitors, and your desired positioning in the market. Our standard process follows four major milestones: Discover, Define, Design, & Deploy.
What should I prepare to get started?
It is great if you have a clear idea about what you want to achieve and by what time you want to get there. Our team will help by asking questions to structure the conversation. We will want to know more about your core business, why you exist, what your value proposition is, what you offer, and who your audience and competitors are. Preparing some of this information in written format before getting started helps to expedite the process and reduce potential for misunderstanding.
What deliverables come with branding projects?
Level branding projects typically deliver a set of strategic research, brand messaging and positioning statements, and a brand book or branding guideline. Other materials that may be included are corporate collateral including business cards, presentation templates, email signatures, and websites.
A bit about Level
We are a nimble, multi-disciplinary team headquartered in Taipei, Taiwan. We offer comprehensive brand strategy, visual identity, website design, content, and marketing services.
We believe every detail matters, and that staying simple helps cut noise and increase signal, ensuring a brand's message is heard loud and clear.
Our mission is to build brands that turn heads and connect to the hearts and minds of people.
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